Behind the Buzz: What Higher Ed Can Learn from Smart Marketing
Learn how higher education institutions can apply successful marketing strategies from great campaigns in other industries by finding their niche, doing the research, and delivering on promises to attract and retain students.
Breaking the Mold: Higher Education Lessons from the Video Game Industry
The gaming industry's slow shift to include women mirrors a larger problem of innovation stagnation. When an industry remains in its comfort zone, it misses out on engaging new demographics and reaping the benefits of a more inclusive market. This situation is not unique to gaming; higher education exhibits similar tendencies.
Outfoxed: When Leadership Fails
True leadership transcends financial success and failure; it is about fostering a culture of empathy, support, and compassion. Let the lessons learned from Foxtrot's closure guide us in our endeavors to build organizations that prioritize people over profits, ensuring that no employee is ever left behind.
Are you there, 2023? It’s us, EduCred Services
A New Year provides a new opportunity for reflection, intention, and perspective. As we launch into 2023 full of optimism (albeit cautious optimism, at times), we wanted to write a collaborative post where we can each share our lessons-learned and hopes for the new year.
Find Your Institution’s Pumpkin Spice Latte
If you’re looking around at other institutions’ products trying to figure out how to replicate them, you’ve already lost. Don’t come at the problem from the perspective of “this thing is wildly popular; how can we do a version of it?” Instead, try “what product are we uniquely equipped to make?”
5 Essential Tips for Crafting Effective Mission Statements in Higher Ed
Don’t say “great” if you mean “remarkable;” don’t use “succeed” if you mean “thrive.” I wish there was a nicer way to say it, but there isn’t, so: don’t be boring.