Institutional Effectiveness: The Prescription for a Healthy Institution
Like a good checkup, institutional effectiveness data collection and analysis might seem like a disruption, but in the long run, it keeps your institution healthy, aligned with your mission, and on track for growth.
Nightmare Scenarios in Higher Education: Our Team’s Guide to Avoiding & Repairing Institutional Terrors
From PR disasters and curriculum catastrophes to compliance blunders and operational meltdowns, higher ed can be downright terrifying. To help you survive these ghastly scenarios and make it to the final credits alive, each member of our team has picked their own higher ed nightmare—along with tips on how to turn these terrifying moments into triumphs!
Behind the Buzz: What Higher Ed Can Learn from Smart Marketing
Learn how higher education institutions can apply successful marketing strategies from great campaigns in other industries by finding their niche, doing the research, and delivering on promises to attract and retain students.
Designing Assessments: Training for a Higher Education Marathon
Whether you’re planning out how to run 26.2 miles or planning out how to get students successfully through a course, both require careful preparation, thoughtful pacing, and a clear finish line. You can’t just roll out of bed and start running in a marathon (I mean, the Greek legend about the first marathon literally sees Pheidippides drop dead at the end), and you certainly can’t put a final exam in front of your students and expect them to successfully demonstrate all of the course outcomes on day one.
LMS Lessons from Starbucks: Comfort Drives Engagement
Starbucks knows that the longer people stay in their cafes, the more likely they are to buy things—it’s in their best interest to make these spaces familiar, welcoming, and comfortable. The same idea can (and should) apply to higher education’s digital spaces.
Accreditation: Higher Education’s Michelin Star
You might not readily jump to this comparison, but a restaurant deciding to pursue a Michelin Star is, in many ways, similar to an institution deciding to pursue accreditation. Both are voluntary yet rigorous processes that organizations can undergo to set themselves apart. Neither process is about a single moment of brilliance; instead, they both require a comprehensive, ongoing commitment to quality and improvement. In both cases, the entire team—from chefs to educators, from service staff to administrators—must work cohesively to meet and exceed the high standards set forth by their industry and their evaluators.