![My Unexpected Love Affair with State Licensure and Certification](https://images.squarespace-cdn.com/content/v1/60c9f787b7ddd2196a25af44/1738680310063-R8BT2GGWHGJJ9E0PS0S7/Higher+Ed.png)
My Unexpected Love Affair with State Licensure and Certification
In healthcare and education, licensure isn’t just a piece of paper—it’s the bridge between education and professional practice. Whether it’s nursing, counseling, teaching, or physical therapy, professionals can’t just waltz out of a degree program and into a job without proving they meet state-specific standards.
![Higher Ed in 2025: Thriving Through Strategic Adaptation](https://images.squarespace-cdn.com/content/v1/60c9f787b7ddd2196a25af44/dc9e972d-72ed-4a99-81a7-7d3d2d9970e5/Future+of+Higher+Ed.png)
Higher Ed in 2025: Thriving Through Strategic Adaptation
The future may be uncertain, but that doesn’t mean your institution has to face it unprepared. By focusing on foundational priorities—accreditation, state licensure, strategic planning, and institutional effectiveness—you’ll be positioned to tackle whatever challenges come your way.
![Institutional Effectiveness: The Prescription for a Healthy Institution](https://images.squarespace-cdn.com/content/v1/60c9f787b7ddd2196a25af44/1730825505479-NS0B9HRAKQ6NKP7IPP2F/Annual+Check-Up.png)
Institutional Effectiveness: The Prescription for a Healthy Institution
Like a good checkup, institutional effectiveness data collection and analysis might seem like a disruption, but in the long run, it keeps your institution healthy, aligned with your mission, and on track for growth.
![Nightmare Scenarios in Higher Education: Our Team’s Guide to Avoiding & Repairing Institutional Terrors](https://images.squarespace-cdn.com/content/v1/60c9f787b7ddd2196a25af44/1729525309918-YZWPKNGXSUHQ1JVX41W8/Scary+Movie.png)
Nightmare Scenarios in Higher Education: Our Team’s Guide to Avoiding & Repairing Institutional Terrors
From PR disasters and curriculum catastrophes to compliance blunders and operational meltdowns, higher ed can be downright terrifying. To help you survive these ghastly scenarios and make it to the final credits alive, each member of our team has picked their own higher ed nightmare—along with tips on how to turn these terrifying moments into triumphs!
![Behind the Buzz: What Higher Ed Can Learn from Smart Marketing](https://images.squarespace-cdn.com/content/v1/60c9f787b7ddd2196a25af44/1728398077147-RFUCYSW1J9WR9KWCAP1G/Growth.png)
Behind the Buzz: What Higher Ed Can Learn from Smart Marketing
Learn how higher education institutions can apply successful marketing strategies from great campaigns in other industries by finding their niche, doing the research, and delivering on promises to attract and retain students.
![Accreditation: Higher Education’s Michelin Star](https://images.squarespace-cdn.com/content/v1/60c9f787b7ddd2196a25af44/1724774902848-AOC2NLA672U2OX1O3OBN/Michelin+Star+Blog.png)
Accreditation: Higher Education’s Michelin Star
You might not readily jump to this comparison, but a restaurant deciding to pursue a Michelin Star is, in many ways, similar to an institution deciding to pursue accreditation. Both are voluntary yet rigorous processes that organizations can undergo to set themselves apart. Neither process is about a single moment of brilliance; instead, they both require a comprehensive, ongoing commitment to quality and improvement. In both cases, the entire team—from chefs to educators, from service staff to administrators—must work cohesively to meet and exceed the high standards set forth by their industry and their evaluators.