The Power of Market Research

The Power of Market Research

You don't need a huge budget to be able to conduct effective market research. There are plenty of accessible tools out there, and even using just one or two of them can make a real difference. Whether your marketing team is a group of ten or just a solo intern, you can leverage research to significantly enhance your strategies.

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Innovation or Obsolescence: Blackberry Lessons for Higher Ed

Innovation or Obsolescence: Blackberry Lessons for Higher Ed

In the fast-paced world of technology, few stories are as intriguing as the rise and fall of Blackberry. Once hailed as an icon of innovation, Blackberry's journey from success to decline offers invaluable lessons, not just for business but also for higher education.

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How (not) to make Strategic Plan: Jurassic Park Style

How (not) to make Strategic Plan: Jurassic Park Style

In their recent presentation, “Jurassic Strategy: What Not to Do When Choosing Goals, KPIs, and Benchmarks,” Susan and Emily used the fictional story of Jurassic Park to explore how choosing poor strategic goals, KPIs, and benchmarks can make an institution ineffective (or fill it with escaped, blood-thirsty, prehistoric reptiles, as the case may be.)

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Find Your Institution’s Pumpkin Spice Latte

Find Your Institution’s Pumpkin Spice Latte

If you’re looking around at other institutions’ products trying to figure out how to replicate them, you’ve already lost. Don’t come at the problem from the perspective of “this thing is wildly popular; how can we do a version of it?” Instead, try “what product are we uniquely equipped to make?”

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