How Many Years Should Your Strategic Plan Cover?
Strategic Planning, Mission, Business, Leadership Emily Haworth Strategic Planning, Mission, Business, Leadership Emily Haworth

How Many Years Should Your Strategic Plan Cover?

Most strategic plans span between three and five years, but that range leaves a lot of room for interpretation. So, how can you determine the optimal length for your organization's strategic plan? Just like choosing the right pair of running shoes for your unique feet, finding the perfect duration for your strategic plan requires careful consideration of your organization’s unique needs and circumstances.

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Your Website's First Impression is Critical for Success: How To Make It Count
Higher Education, Mission, Marketing, Website Emily Haworth Higher Education, Mission, Marketing, Website Emily Haworth

Your Website's First Impression is Critical for Success: How To Make It Count

His resume makes him seem like the perfect fit for your institution on paper, but when he arrives for his meeting with the President and the Dean, he is dressed only in a tie-dyed tank top and diamond-encrusted short-shorts. Do you hire him? Or do you, maybe, infer a little bit about the book based on the cover?

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5 Essential Tips for Crafting Effective Mission Statements in Higher Ed

5 Essential Tips for Crafting Effective Mission Statements in Higher Ed

Don’t say “great” if you mean “remarkable;” don’t use “succeed” if you mean “thrive.” I wish there was a nicer way to say it, but there isn’t, so: don’t be boring.

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 4 Secrets to Maximizing the Impact of Your Mission Statement

4 Secrets to Maximizing the Impact of Your Mission Statement

A wise man once said, “If you try to go in every direction, you’ll end up nowhere.” That man was my neighbor Carl, and he was explaining that I was mowing my lawn like an moron, but his prudent words apply to missions and landscaping alike.

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