Nightmare Scenarios in Higher Education: Our Team’s Guide to Avoiding & Repairing Institutional Terrors
From PR disasters and curriculum catastrophes to compliance blunders and operational meltdowns, higher ed can be downright terrifying. To help you survive these ghastly scenarios and make it to the final credits alive, each member of our team has picked their own higher ed nightmare—along with tips on how to turn these terrifying moments into triumphs!
Behind the Buzz: What Higher Ed Can Learn from Smart Marketing
Learn how higher education institutions can apply successful marketing strategies from great campaigns in other industries by finding their niche, doing the research, and delivering on promises to attract and retain students.
The Power of Market Research
You don't need a huge budget to be able to conduct effective market research. There are plenty of accessible tools out there, and even using just one or two of them can make a real difference. Whether your marketing team is a group of ten or just a solo intern, you can leverage research to significantly enhance your strategies.
Your Website's First Impression is Critical for Success: How To Make It Count
His resume makes him seem like the perfect fit for your institution on paper, but when he arrives for his meeting with the President and the Dean, he is dressed only in a tie-dyed tank top and diamond-encrusted short-shorts. Do you hire him? Or do you, maybe, infer a little bit about the book based on the cover?
Find Your Institution’s Pumpkin Spice Latte
If you’re looking around at other institutions’ products trying to figure out how to replicate them, you’ve already lost. Don’t come at the problem from the perspective of “this thing is wildly popular; how can we do a version of it?” Instead, try “what product are we uniquely equipped to make?”