Meteoric Marketing Recap: The Power of Market Research
You don't need a huge budget to be able to conduct effective market research. There are plenty of accessible tools out there, and even using just one or two of them can make a real difference. Whether your marketing team is a group of ten or just a solo intern, you can leverage research to significantly enhance your strategies.
Why We SWOT
Ever wonder why a SWOT analysis is critical in higher education strategic planning? Uncover how regular self-assessments can lead to innovative strategies and help organizations navigate challenges. We're covering real-world examples, including Tesla's operational issues, to understand the impact of proactive planning versus reactive responses in education management.
Ditch Your Resolutions for a SMART Goal
Resolutions are a lot like cotton candy. They’re sweet ideas but will disappear under any kind of pressure (or in any kind of puddle). A SMART goal is the key to turning these ephemeral wishes into lasting change. Specificity, Measurability, Achievability, Relevance, and a Timeline give your goals the structure and shape you need in order to achieve them.
5 Timeless Lessons from Benjamin Franklin for Higher Education (and Life in General)
What can higher education learn from Benjamin Franklin's legacy? A lot! This blog examines Franklin's contributions, philosophy, and their implications for today's educational institutions. There’s a lot more to Philadelphia’s favorite historical figure than risky kite-flying.
Business Lessons From a First-Time Father
Even a version of her future where she eventually plays for the WNBA has to, ultimately, occur in reality. And reality has rules. In higher education, before I start telling everyone I’m opening the greatest University that New York City’s ever seen, I should probably check if the New York state licensure agency is even taking applications…
Demystifying Goals, KPIs, and Benchmarks
We see a lot of institutions struggle with differentiating between their goals, their KPIs (key performance indicators), and their benchmarks (achievement measures). This confusion is understandable because, although we all intuitively use and blend these concepts in our daily lives, we are rarely forced to separate, categorize, and define them by their specific purposes.