Find Your Institution’s Pumpkin Spice Latte
If you’re looking around at other institutions’ products trying to figure out how to replicate them, you’ve already lost. Don’t come at the problem from the perspective of “this thing is wildly popular; how can we do a version of it?” Instead, try “what product are we uniquely equipped to make?”
Mission Obsession: Don’t be the Thanos of Higher Ed
If you read the title of this blog and thought, “Oh no! She’s going to use comic book villains to highlight some important points about institutional missions!” buckle up, buttercup, because you’re 100% right.
Higher Education's Survival Guide: Lessons from Blockbuster and Apple
Here we are, approaching 2023, looking at huge and permanent changes within higher education. If your institution’s response to these trends is to hope things will be “normal again,” you should be concerned.
Selecting Meaningful Higher Education Admission Standards
Don’t cast such a wide net that you end up with more fish than you can handle or accidentally catch a bunch of dolphins that won’t fit in your boat. A school’s admissions standards should align with the institution’s mission and target market—this will yield a higher percentage of students that are a better fit and, ultimately, more successful in their chosen school.
Higher Ed Lessons From a Fried Chicken Empire
Discover how higher education can learn from Popeyes' successful rebranding. From leveraging data to embracing collaboration, these strategies can help institutions adapt and thrive in a changing educational landscape.
5 Essential Tips for Crafting Effective Mission Statements in Higher Ed
Don’t say “great” if you mean “remarkable;” don’t use “succeed” if you mean “thrive.” I wish there was a nicer way to say it, but there isn’t, so: don’t be boring.