Thankfully, Words Do Have Meaning
We’ve gotten used to a filtered version of reality, one where we can speak our opinions without seeing the immediate effects our words had on others. The thing is, though, our words do have an effect. They impact other people. They can hurt. They can comfort. They are powerful.
Your Website's First Impression is Critical for Success: How To Make It Count
His resume makes him seem like the perfect fit for your institution on paper, but when he arrives for his meeting with the President and the Dean, he is dressed only in a tie-dyed tank top and diamond-encrusted short-shorts. Do you hire him? Or do you, maybe, infer a little bit about the book based on the cover?
Nothing but a Mission
This is the story of Theranos—a company started by a 19-year-old Stanford University drop-out who hated needles and had an ambitious mission, but really only had a mission. So how was she able to trick intelligent and discerning people into investing in a product that didn’t actually work? The answer is three-fold.