LMS Lessons from Starbucks: Comfort Drives Engagement
Starbucks knows that the longer people stay in their cafes, the more likely they are to buy things—it’s in their best interest to make these spaces familiar, welcoming, and comfortable. The same idea can (and should) apply to higher education’s digital spaces.
Find Your Institution’s Pumpkin Spice Latte
If you’re looking around at other institutions’ products trying to figure out how to replicate them, you’ve already lost. Don’t come at the problem from the perspective of “this thing is wildly popular; how can we do a version of it?” Instead, try “what product are we uniquely equipped to make?”
Pumpkin Spice Latte Outcomes
“Pumpkin Spice Latte has become more than just a beverage, it has become a harbinger of the season.” ~ Peter Dukes
Now Serving: Handcrafted Education
Starbucks understood that if it delivered a consistent experience, a solution to the morning grind, that consumers would respond. Higher education needs to understand that if it delivers thoughtful, consistent, quality education that meets students’ needs it will produce the next generation of innovators.