Your Website's First Impression is Critical for Success: How To Make It Count
His resume makes him seem like the perfect fit for your institution on paper, but when he arrives for his meeting with the President and the Dean, he is dressed only in a tie-dyed tank top and diamond-encrusted short-shorts. Do you hire him? Or do you, maybe, infer a little bit about the book based on the cover?
Lessons from Disney for Higher Education: The Magic of Success
Much to many parents’ dismay (you can only hear “Let It Go” so many times while remaining sane), Disney’s meticulous and intentional approach ensures their relevance, generation after generation. So how can higher ed follow Disney’s lead?
What is Higher Education Accreditation? Debunking Common Misconceptions
I’m a fan of accreditation for the same reason that I’m a fan of going to the grocery store and not worrying that the applesauce I just bought is full of old nails—it’s someone’s job to make sure that product contains what it's supposed to.
Mission Obsession: Don’t be the Thanos of Higher Ed
If you read the title of this blog and thought, “Oh no! She’s going to use comic book villains to highlight some important points about institutional missions!” buckle up, buttercup, because you’re 100% right.
5 Essential Tips for Crafting Effective Mission Statements in Higher Ed
Don’t say “great” if you mean “remarkable;” don’t use “succeed” if you mean “thrive.” I wish there was a nicer way to say it, but there isn’t, so: don’t be boring.
4 Secrets to Maximizing the Impact of Your Mission Statement
A wise man once said, “If you try to go in every direction, you’ll end up nowhere.” That man was my neighbor Carl, and he was explaining that I was mowing my lawn like an moron, but his prudent words apply to missions and landscaping alike.