Is Your Digital Footprint Telling the Right Story?
Is your digital footprint actually aligned with who you are, who you serve, and the work you’re doing? Before a prospective student ever sets foot on campus (or logs into your LMS), they’ve already formed an opinion about your institution, and they did it online. If you’re not intentionally contributing to that narrative, it’s being assembled for you—and not always in ways you’d want.
Behind the Buzz: What Higher Ed Can Learn from Smart Marketing
Learn how higher education institutions can apply successful marketing strategies from great campaigns in other industries by finding their niche, doing the research, and delivering on promises to attract and retain students.
The Power of Market Research
You don't need a huge budget to be able to conduct effective market research. There are plenty of accessible tools out there, and even using just one or two of them can make a real difference. Whether your marketing team is a group of ten or just a solo intern, you can leverage research to significantly enhance your strategies.