Behind the Buzz: What Higher Ed Can Learn from Smart Marketing
Learn how higher education institutions can apply successful marketing strategies from great campaigns in other industries by finding their niche, doing the research, and delivering on promises to attract and retain students.
A Failure on Metrics
When we only look to numbers to define value, we miss how success should truly be measured. Higher education has a unique opportunity. It takes only one institution to understand that students are people. People who need support, encouragement, and just one chance to enter an educational institution without the fear of failure or crushing debt.
Making It Click
Students are distracted by life and overwhelmed by increasing uncertainty. They work to navigate within a changing world. Much of what we have known will be forever changed and impacted by the last four months. Education provides the answer if only we can figure out how to make it click.
Ripple Effect
Higher education offers people a foundation to foster thoughts and ideas that can inspire change in the world. So as we look at the issues facing higher education, we need to ask what little pebble did we toss into the water to create the tidal wave we face today.