Nightmare Scenarios in Higher Education: Our Team’s Guide to Avoiding & Repairing Institutional Terrors
From PR disasters and curriculum catastrophes to compliance blunders and operational meltdowns, higher ed can be downright terrifying. To help you survive these ghastly scenarios and make it to the final credits alive, each member of our team has picked their own higher ed nightmare—along with tips on how to turn these terrifying moments into triumphs!
Behind the Buzz: What Higher Ed Can Learn from Smart Marketing
Learn how higher education institutions can apply successful marketing strategies from great campaigns in other industries by finding their niche, doing the research, and delivering on promises to attract and retain students.
Accreditation: Higher Education’s Michelin Star
You might not readily jump to this comparison, but a restaurant deciding to pursue a Michelin Star is, in many ways, similar to an institution deciding to pursue accreditation. Both are voluntary yet rigorous processes that organizations can undergo to set themselves apart. Neither process is about a single moment of brilliance; instead, they both require a comprehensive, ongoing commitment to quality and improvement. In both cases, the entire team—from chefs to educators, from service staff to administrators—must work cohesively to meet and exceed the high standards set forth by their industry and their evaluators.
Breaking the Mold: Higher Education Lessons from the Video Game Industry
The gaming industry's slow shift to include women mirrors a larger problem of innovation stagnation. When an industry remains in its comfort zone, it misses out on engaging new demographics and reaping the benefits of a more inclusive market. This situation is not unique to gaming; higher education exhibits similar tendencies.
The Power of Market Research
You don't need a huge budget to be able to conduct effective market research. There are plenty of accessible tools out there, and even using just one or two of them can make a real difference. Whether your marketing team is a group of ten or just a solo intern, you can leverage research to significantly enhance your strategies.
Innovation or Obsolescence: Blackberry Lessons for Higher Ed
In the fast-paced world of technology, few stories are as intriguing as the rise and fall of Blackberry. Once hailed as an icon of innovation, Blackberry's journey from success to decline offers invaluable lessons, not just for business but also for higher education.