Determining Relevance: Hanging on or Letting Go?
Here we are, approaching 2023, looking at huge and permanent changes within higher education. If your institution’s response to these trends is to hope things will be “normal again,” you should be concerned.
Higher Ed Lessons From a Fried Chicken Empire
Could Popeyes offer breakfast cereal, flan, and a Niçoise salad? Sure, but why? Their identity is fried chicken. If your institution is the best at helping a particular subset of the student population succeed in one particular field, do that. And do it excellently.
The Danger Zone
Institutions need to take a step back and look at their “why” and rekindle their unique purpose. It is impossible to see the opportunities ahead when the fear of losing the status quo prevents us from following our passion. It’s easy to be compliant when all you have to do is check a box; however, it’s a sign of leadership when an institution’s “why” defines its quality and longevity.