LMS Lessons from Starbucks: Comfort Drives Engagement
Starbucks knows that the longer people stay in their cafes, the more likely they are to buy things—it’s in their best interest to make these spaces familiar, welcoming, and comfortable. The same idea can (and should) apply to higher education’s digital spaces.
Higher Education's Day Off
Students enter higher education from all walks of life. Some enter with anticipation, others enter from obligation, and still others enter with uncertainty. However, they all seek an opportunity to make their lives or the lives of their loved ones better. Since no two students have the same needs or goals, it is important that institutions take the time to understand who they are serving.
Bad Luck Number and Hope
The next time we take a look at offering new degree programs or refining our processes, we need to remember the students we serve. Our focus should be on making the journey a little easier by clearing a few more obstacles and providing support so every student knows the victory of finishing.